Rokform

PROBLEM

Rokform, a leading U.S.-based maker of protective phone cases and premium accessories, had been in the market for over a decade, competing successfully in the industry. The company sought to enhance its digital strategy by focusing more on earned media efforts to raise brand awareness and drive sales. Rokform wanted to secure coverage and product placements in digital media that could link back to their two sales platforms: Rokform.com and Amazon.com.

APPROACH

Rokform enlisted Great Big Creative to develop and execute a targeted media relations campaign. The goal was to increase the company's visibility through strategic product placements and mentions in top-tier digital media outlets, focusing on technology and lifestyle journalists specializing in product reviews and roundups.

Great Big Creative devised a comprehensive digital PR strategy targeting high-authority media outlets and high audience engagement. By pitching to various tech and lifestyle publications, they aimed to secure earned media placements that included backlinks to both of Rokform's key e-commerce platforms.

RESULTS

Over the six-month PR campaign, Great Big Creative secured 99 earned media placements for Rokform. These placements generated:

• 44 backlinks to Rokform.com
• 53 backlinks to Amazon.com

The campaign achieved notable coverage in major, top-tier media outlets, including WIRED, CNET, Best Products, Tom’s Guide, and Country Living. These placements helped boost brand visibility, strengthen Rokform's online presence, and drive customer traffic directly to the company’s sales platforms.

This PR effort significantly contributed to Rokform's digital growth, cementing its reputation as a protective phone case industry leader.