Turning product excellence into earned media dominance.
Rokform is a leading U.S.-based maker of protective phone cases and premium accessories. We developed a digital PR strategy built on targeted media relations to secure earned coverage and product placements across top-tier digital publications.
The challenge
A great product that needed a louder voice
Rokform is a leading U.S.-based maker of protective phone cases and premium accessories with over a decade in the market. Despite strong product performance and a loyal customer base, the brand needed to amplify its visibility beyond its existing audience.
The goal: secure earned media coverage and product placements across top-tier digital publications that would drive measurable traffic to both Rokform.com and Amazon.com. In a category crowded with competitors, Rokform needed a partner who could translate its product strengths into compelling stories journalists would want to tell.
The approach
A digital PR strategy built on four pillars
Great Big Creative developed and executed a targeted media relations campaign, focusing on high-authority outlets and engaged audiences across technology, lifestyle, golf, motorcycle, and outdoor adventure verticals.
Strategic outlet targeting
Identified and prioritized high-authority media outlets with the audiences most likely to convert for Rokform's product lines.
Journalist relationships
Pitched directly to tech and lifestyle journalists specializing in product reviews and roundup features, positioning Rokform as an essential pick.
Backlink-driven placements
Every placement was pursued with an emphasis on securing backlinks to both e-commerce platforms, turning coverage into direct sales traffic.
Wire release amplification
Authored and distributed 9 wire releases throughout the year, generating 1,424 total pickups to extend reach beyond direct pitching.
The results
Measurable, business-driving outcomes
Over the course of a year-long PR engagement, Great Big Creative delivered results that directly impacted Rokform's visibility and sales pipeline.
“The Rokform rugged case uses industrial-strength magnets to establish an extra-secure connection with MagSafe.”
“Known for its highly rugged case and excellent RokLock mounting mechanism — a simple, secure mounting system.”
“Aircraft-grade aluminum construction with stainless steel hardware — an accessory that looks as good as it performs.”
What it all meant for Rokform
- Boosted brand visibility across multiple consumer verticals, reaching audiences well beyond Rokform's existing customer base.
- Strengthened online presence through 164 high-quality backlinks, improving domain authority and organic search performance.
- Drove direct sales traffic to both Rokform.com and Amazon.com with linked placements in high-authority publications.
- Cemented industry leadership, with journalists consistently positioning Rokform as the benchmark for rugged phone protection and magnetic mounting innovation.